Today we're excited to introduce a new weekly column at SMK: MarTech Monday.
MarTech, short for Marketing Technology, is a term that refers to technology offering assistance and solutions for marketers.
This covers everything from email marketing and video content to SEO, interactive ads and analytics. Basically any tech tool that helps marketers do their job more effectively.
Starting next week, we'll be showcasing a different offering and vendor to give you practical tips and hacks. MarTech is a really exciting, innovative space and we're looking forward to bringing you the latest and greatest offerings from this fast-moving world.
If you have any requests for MarTech stories you'd like us to cover, let us know in the comments.
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