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MarTech Monday: MailChimp’s latest updates

February 11, 2022

MailChimp isn't just one of the most popular emailing clients on the planet, it's also one of the most innovative.

This week we're looking at two new updates to MailChimp: List Import and Subscriber Profiles.

List Import

Now bringing in lists of new subscribers is easier. The List Import file can be added to, or replace, existing lists of subscribers. 

However before beginning to import, make sure your file is compatible with MailChimp's accepted format.

To make this change you must be at a manager level or higher.

Subscriber Profile

MailChimp admins can now edit Subscriber Profiles with one-click.

Click on the Profile Page, then you'll be able to edit information about your subscribers including name, job title, role, and member rating.

This can make editing large lists easier when looking for breakdowns into viewing habits.

To find out more visit mailchimp.com/lists.

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