[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

MarTech Monday: MailChimp’s new Automation Tools

Today we're looking at the spiffy new automation features now available on MailChimp.

Mail by Numbers

MailChimps Automation workflow now features a swag of new categories including Nonprofit, Education, Software, Music, and Transactional.

MailChimp says this will make it easier to serve your different audiences with their requirements.

For example, the Nonprofit workflow covers welcoming new volunteers and acknowledging donors. The Education workflow covers sending lessons and new course offerings.

Emails

The other big update comes with email editing. Previously, the scheduling, segmenting, and post-sending actions were completed in the Email Designer.

Now these actions can be access in pop-up boxed overlaid directly on your email template, making a more streamlined process.

Trigger event

Finally, MailChimp now allows you to create unique triggers for your workflows, as well as the ability to drag and drop emails within your workflow.

Hopefully all adding to a more streamlined emailing experience. 

To find out more visit blog.mailchimp.com.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment