Microsoft is going after mobile game stream, as Mixer Create comes out of beta.
From Beam to mobile
In mid-2016, Microsoft bought Beam—a live streaming video platform for gamers. They rebranded it as ‘Mixer’ and integrated with both Xbox and Windows 10.
Now, the new Mixer new mobile app—Mixer Create—is extending its reach to Android and iOS too.
Microsoft seem eager to hedge bets, stating that Mixer Create can do things beyond gaming. Of course, that’s technically true: it can stream any video, using device camera and/or screen casting.
But, the interface and marketing still seem pitched at gamers. Profiles have a ‘game you’re streaming’ field. A nice multisource feature—which allows up to four devices able to simultaneously contribute to a channel’s stream—seems perfect for multiplayer coverage.
Mixer Create beta is openly available and free in the Google Play store. Word is that it works well off the shelf, doing the job with most any game on all modern Android devices.
For iOS, the Create app so far seem to be only in the USA App Store. Also, on iOS it’s only working with games that have enabled Apple’s ReplayKit functionality. So far, that limits what’s up.
Microsoft is still a long way off the leaders when it comes to game-streaming—would your consider using Mixer as a way of reaching out, or are you likely to stick to Twitch and YouTube?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.