[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Netflix moves into Targeting Based on your Interests

Netflix has been a disruptor for many years, but its latest move comes straight from an old fashioned playbook.

Netflix is now targeting users with pre-roll ads, based on their viewing preferences.

Personal Film Reviewer

The 30 second pre-roll ads are now playing for select users before their show starts. At the moment, the ads are promoting upcoming Netflix series and movies.

The ads are supposed to show programs you’re interested in, based on viewing habits. If they don’t hit the mark, they can be skipped by fast-forwarding through.

The ads have been popping up on web, TV platforms, and game consoles.

Net Effect

Netflix isn’t exactly new to the practice of pre-roll ads. It tested video teasers back in 2015, and is constantly tinkering with the positioning of promotional content, both before and after streaming shows.

Netflix rivals such as HBO have long adopted similar practices.

While they might be another form of ads, if Netflix crunches the data correctly it could save you from the dreaded Netflix “Browsing Limbo”.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU