[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Photos

In the ever-changing world of social, one thing remains comfortingly constant.

The dominance and effectiveness of photos for everyone from individual users to multinational brands.

As 2015 steams along, here's a closer look at images online.

Photo finish

Facebook's 1.3 billion users can't get enough of photos.

Every minute 136,000 photos are uploaded on Facebook, over 300 million every day. 

More importantly, photos are by far the most engaging form of content on Facebook, generating over 87% engagement from fans. 

Tweetpic

Twitter is also catching on to the photo frenzy. Tweets with images see a very respectable 35% boost in retweets.

If you want to get more traction for Twitter snaps, consider tagging people and adding up to four images per tweet.

App attack

Instagram remains the leader in social snaps. After overtaking Twitter last year with 300 million users, Instagram is slowly rolling out more options for brands.

However unlike other platforms, you still don't have to pay to play. Even with organic content, Instagram attracts 60% more engagement than Facebook. Get on it while you can. 

Aussie influence

And finally, don't forget that close to 20% of Australian social media users access five platforms on average per day.

Their most popular past time? Uploading photos and video.

Learn with SMK W/C 4th July 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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