[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Periscope Producer opens up new ways to Stream

Periscope’s live streaming service has launched Periscope Producer, allowing content creators to broadcast from peripheral cameras, encoders, and software.

Freedom from the phone

Much of the excitement generated by Periscope Producer’s release is the ability to broadcast from professional audio and video equipment, not just smartphones and tablets.

When Twitter launched Periscope two years ago, the goal was to allow users to seamlessly share live video from their mobile devices.

The success of the streaming app has lead to the demand for more flexibility with external equipment and programming, leading to legitimate news sources to take advantage of the existing platform.

Periscope Up

Organisations such as CBS, Disney, and Univision have all used Periscope Producer’s to change how they bring live coverage to online communities.

Big name brands such as Louis Vuitton have also used the external feature to stream fashion shows to users in real time, with the HD quality you would expect from “traditional” sources.

This emerging form of cooperative media-sharing is redefining how organisations bring content to their users and could mark a big shift for event coverage in the days to come.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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