[SMK] Social Media Knowledge


Pinterest makes it easier to search and buy

Pinterest has just rolled out a range of new features making it easier for users to search for, and purchase, products.

Pin the wheel on the donkey print

Last year Pinterest updated its search functionality and saw browsing traffic jump 30%.

Now users can search and buy with even greater pin-finesse via five enhanced functions: new typeheads, filters, autocorrect, trending content and verified accounts.

Pay up

While Pinterest isn’t the biggest platform on the block, it’s one of the most successful when it comes to engagement and conversions. Having a well-heeled audience doesn’t hurt either.

Pinterest says it’s already seeing boosts in search thanks to the update, with twice as many users discovering new boards and brands to follow.

Interestingly, users say they’re 50% more likely to repin or click through when using the enhanced autocorrect feature.

To find out more visit blog.pinterest.com.

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