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Santa take note: Google reveals the hottest gifts this Christmas

Santa might have his elves, but the rest of us have Google.

And following the recent Black Friday spending spree in the US, Google has revealed the top searches for gifts ahead of Christmas.

Flying high

According to Google, drones are so hot right now.

The flying gizmos topped the list for trending toy searches, followed by Shopkins, Hoverboards and Lego Dimensions.

The sassy Star Wars BB-8 droid from Sphero came in at number five, possibly giving R2-D2 a short circuit.

Grown-ups

Things get a bit murkier in the apparel searches. The most popular apparel items were Adult Onesies, closely followed by Adidas Superstar and Levi's Jeans.

Rounding out the top five were Sinola Watches and Bomber Jackets.

Tech heads

When it comes to tech what we really want are smart TVs, smart watches and wireless headphones.

Whether Google users have been naughty or nice is another matter…

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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