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DIGITAL MARKETING NEWS

SMK’s app of the week: BillGuard

Electronic banking makes life easier, but it also leaves you more susceptible to fraud when it comes to your funds.

Helping protect your virtual pot of gold is BillGuard.

Fits the bill

BillGuard is an iOS and Android app that describes itself as the most advanced identity theft protection service ever created for a phone.

The app keeps you secure in a number of ways: first by tracking all of your bank account and credit card spending, then creating spend analytics, which compares your cash flow and expenses month-on-month. 

BillGuard also uses "Transaction Intelligence" to keep an eye out for any suspicious looking activity on your accounts. 

If several other BillGuard users report suspicious activity or charges on their accounts, you'll receive a notification.

Personalised touch

Besides keeping tabs on your outgoings, BillGuard also alerts you if someone tries to open a bank account, credit card or loan using your details.

It also tracks your cards and informs you when they are used away from your current location.

Finally, BillGuard contacts you if your card has been used at any websites that have experienced data breaches.

BillGuard has a free basic package, while the Pro version starts at US$2.99 per month. Potentially a lot less than identity theft might set you back.

To find out more visit billguard.com
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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