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DIGITAL MARKETING NEWS

SMK’s app of the week: VSCO Cam

With the public’s appetite for social photos showing no signs of abating, it’s more important than ever for brands to be posting quality pics across their platforms.

The good news is that you don’t have to a professionally trained photographer to start churning out A-Grade images. Sometimes all you need is a clever app like VSCO Cam.

Say Cheese

VSCO Cam is a sleek iOS and Android app that lets users create, edit and share their snaps via  smartphone or tablet.

While the app has been around since 2013, it’s steadily released a series of updates adding more photographic muscle for users.

The latest, version 4.1, has been optimised for iPad and gives users access to a bunch of advanced camera controls including manual focus, shutter speed, white balance and exposure compensation.

Photogenic

Once you've taken your photo, VSCO Cam's souped up editing suite gives full control over elements including side-by-side comparisons (so you can see how different filters stack up), and the ability to apply one set of edits to multiple images. 

You can also synch your photos across devices. 

Send it out

Once you've finished and ready to share there are several options. 

While VSCO Cam does have its own network for sharing photos, it's relatively small compared to Instagram. However the app allows you to easily share images through all the major platforms.

While compatibility with YouTube, SoundCloud and Vimeo is in the works.

To find out more visit vsco.co/vscocam

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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