[SMK] Social Media Knowledge


Snapchat serves up new Insights for Brands

Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development.

Map to success

Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the app near their venue.

The stats also include visitation metrics, how many users visited a store, how many returned, as well as customer demographics and preferences.

According to senior partner and group director at WPP-owned Essence, Omer Nisar, “Combining location and highly sought-after demographic makes the location addition a welcome one for us."

Introducing: Location Categories

The new category feature will allow brands to target ads directly to a specific location, with 150 categories ranging from beaches, to coffee shops, to housewares stores.

Using “radius targeting” with location categories will enable Snapchat to employ data collected from daily sessions. However, the sessions are anonymous and only viewable in groups of more than 1,000.

It’s all about impacting instore visits with mobile ads, making Snapchat’s pre-campaign guidance invaluable to advertisers looking to hone in on a particular audience. 

Do you use Snapchat for shopping? What do you think about location based ad targeting? Give us your thoughts in the comment section below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment