[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

The8App: influencers in touch

The 8 App puts brands in touch with social content producers, big and small.

Lure the people

Participating social media users can ‘get offers from brands that love you’ via The 8 App, which is available for iOS and Android.

The 8 App claims a super-refined UX that makes it the easiest way to receive sponsor offers from brands and then post out from the app to connected social media accounts.

Further, their definition of ‘influencer’ is much broader than most. They spread their net beyond the big fish to capture what they call micro influencers (between 3k and 100k followers) and nano influencers (with as few as 10).

Lure the pay

The 8 App pushes the idea that the small fry influencers can add a lot of weight when used en masse. They claim 80,000 social media users already on their side, with a total network reach estimated at 1.3 billion across all platforms.

Competing against the likes of Tribe and PopularPays, The 8 App is betting that UX and nano influencers will be important points of difference.

If you’re pursuing an influencer-led social strategy, you should test all available avenues that can be measured and compared. The 8 App’s raw numbers look impressive, so bookmark it as a network worth trying.

What’s your strategy to get influencers on-side? What services have you tried or are you considering?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment