[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Top Australian Facebook Pages Q1 2015

In March 2015 Facebook began removing inactive accounts from branded pages.

The official statement was that Facebook would remove certain inactive accounts from its network, with the company warning brands that the scrubbing would result in decreased like counts.

The accounts being removed included those that have been voluntarily deactivated by users, as well as memorialised and fake accounts.

The numbers

Here at Online Circle Digital we were interested in finding out more about which pages and categories suffered the greatest fan loss, so we updated our Facebook Australian Performance Report Q1 2015 .

The report measured engagement from 1 January to 31 March and covers 25 categories, 20 industries and 250 brands.

By looking at how different categories and individual brands were impacted by the change, we were able to establish that retail brands, TV shows and musicians have been the categories worst hit.

Newspapers and magazines suffered the least, actually increasing their fans both in number and by level of engagement.

For the last 18 months radio has been the most engaged-with category, followed by newspapers and magazines, then TV shows.

Mega media

Of the top 30 Facebook pages by engagement, 26 are those owned by media networks – either radio stations, magazines or news producers.

It's a similar tale for the top 30 pages by fan numbers. Brands only account for a handful of the top 30 while on-air talent, TV shows, magazines and news outlets top the list.

The full report is available for SMK readers here.

ABOUT THE AUTHOR
Lucio Ribeiro, is a co-founder and lead strategist of Online Circle Digital where he works with Fortune 500 brands in developing their digital marketing strategy and execution. He is considered a thought leader on digital marketing authoring articles in digital innovation and strategy, speaking in seminars and judging global awards.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment