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Tumblr gets more gadgets for brands

Tumblr has just unveiled a range of tools giving users greater options when it comes to purchasing products and funding campaigns.

Pledge or play

Now users accessing the Tumblr iOS and Android apps will see three new buttons: "Buy", "Pledge", or "Get Involved".

The buttons appear at the bottom of posts and on the Tumblr dashboard.

Tumble on

The "Buy" button features the price of the listed item, and links to the brand's website. At the time of writing affiliated websites included Etsy, KickStarter and DoSomething.

The update signals Tumblr's shift to make posts more interactive – and attractive to brands. 

With its teen-centric userbase, it will be interesting to see how brands respond to Tumblr opening up the gates, even by a little, to social commerce. 
 

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