Tumblr has released a handy new update that lets users stay more chatty, while it also becomes the first major playform to support Apple's Live Photos.
Tumblr users can now send posts as messages. To do so, simply tap the Paper Airplane logo on the bottom of posts.
This might help brands on Tumblr with engagement, and directly reaching out to followers.
Tumblr also now supports Apple's Live Photos, the feature on the iPhone 6 and 6s that lets users turn their photos into animated videos.
To activate a Live Photo, you push down on the image until it begins to animate.
Until now the format didn't have a ready distribution outlet.
However if Tumblr's GIF-loving teen audience embrace Live Photos, expect to see more platforms supporting them in 2015.