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DIGITAL MARKETING NEWS

Twitter unveils Quality Filter

It's no secret that the Twitter timeline can be a busy place – something the platform is trying to address with a new 'Quality Filter' update.

Quality not quantity

Now select users are receiving the following notification when they log in to Twitter.

"Quality Filtering aims to remove all Tweets from your notifications timeline that contain threats, offensive or abusive language, duplicate content, or are sent from suspicious accounts."

Spam killer?

The feature makes sense for Twitter, which has recently experienced a number of serious incidents of online bullying and spam. A leaked internal memo from Twitter CEO Dick Costolo recently revealed how seriously Twitter is taking the problem.

In the weeks since the revelation Twitter has released a series of tools making it easier to report abusive or bullying behaviour on the micro-blogging platform.

At the time of writing the update was available to selected verified iOS users, with a wider roll out expected shortly.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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