Do you use GiFs in your marketing plan, or just because they're so damned fun?

Now you can rewind your GIFs with Twitter's ScratchReel.

Scratch the surface

ScratchReel's Twitter account advises that certain types of GIFs can now be manipulated using either a mouse, or finger gestures on mobile.

You can hover over the GIF to either advance or rewind as you please.

Look a GIF horse in the mouth

However not all GIFs get the ScratchReel treatment. At this stage only GIFs created by @SnappyTV can be meddled with at this stage.

GIFs are becoming increasingly courted by social platforms. Facebook has rolled out numerous updates and support for the looping video medium.

If it takes off expect more GIF-related shenanigans, on Twitter and beyond.