[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Video Calls for WhatsApp

WhatsApp have finally gone video. The Facebook owned cross-platform app has made its video calling features available to all users.

How see?

Using WhatsApp, you can make a video call in the same way you make an audio call: simply open a chat screen with a contact, then select the Video Call option. Voila. The call will launch and you will see and hear your contact just like any similar app.

Early reviews indicate that the video quality is somewhere between good-enough to hassle-free. So far, WhatsApps is more interested in promising constant improvement rather than providing any guarantees.

Position for

The feature has actually been in beta testing for a while now. In the last couple of weeks, its gone live to anyone with the latest version of the app installed.

WhatsApp claims they’ve dedicated themselves to making sure the full range of services are available to all of their users, including ones who might have older and/or less expensive devices or who live in areas with less advanced mobile networks.

Positioned as a quality option for budget-conscious users, they’re elbowing into a space alongside the likes of Skype, Facetime and Google Duo.

Nudging the competition

WhatsApp’s first hope for the new capability will be to motivate its existing user base to stop using competitor apps.

WhatsApp launched voice calling in 2015—uptake has been such that it already facilitates more than 100 million voice calls each day. If WhatsApp users adopt its video calling capabilities in the same way, they’ll put Google, Apple and Microsoft on notice.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment