[SMK] Social Media Knowledge


Video Chat for Messenger Lite

Facebook has announced their launch of Video Chat on Messenger Lite for Android, a streamlined version of the app offering core features for older devices.

Keeping it lite

Facebook has made the feature available across nearly all its platforms, tailored for legacy devices and users with slower internet connections, the update ensures everyone can video chat.

Video chat has become an expected feature amongst social network users and according to Facebook has become “an essential part of everyday communication in today’s messaging experience.”

2017 saw more than 17 billion video chats through Messenger alone, effectively doubling their previous numbers of 2016, hence the new push to cater to older devices.

The specs

Messenger Lite’s video chat offers messaging, photo and link sharing, and audio calls just like its parent app but needs only 10MB of storage to install, making it fast and easy to start up.

To access the new feature, users need only download the latest version of Lite, open a conversation and tap the video icon of the upper right corner. That’s it.

Audio calls in progress can easily be switched to video at the tap of a button as well. Though the feature isn’t groundbreaking, it demonstrates an expected standard that users prefer face to face conversations.

Have you used Messenger Lite? Are you surprised at the addition? Give us your thoughts in the comments below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment