[SMK] Social Media Knowledge


YouTube: subscriptions Feeds via algorithm?

In a late May tweet, YouTube has acknowledged they are ‘experimenting with how to show content in the subs feed’.

Newest not always best

People are generally used to YouTube suggesting what they should view next. People know those suggestions are algorithm-driven.

Until now, however, the subscriptions feed has shown logged-in users videos from their favourite channels in a ‘most recent video first’ fashion.

Apparently, since early 2018, that hasn’t universally been the case.

Personalising view priorities

For selected test subjects, YouTube is shuffling the order of videos in their subscriptions feed.

YouTube’s official Twitter account explained the move in a reply to a user query:

‘We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first.’

So, for experiment subjects, videos from subscribed channels are no longer appearing in chronological order.

Nothing’s set in stone

If Twitter conversations are anything to go by, first reactions are unfavourable. But, Twitter groupthink is not in itself an actionable metric.

YouTube’s tweet officially acknowledges that anachronous Feed presentation has been tested, but it will only hit the mainstream if test data shows it has potential.

Do potential user engagement issues with YouTube’s subscriptions feeds outweigh the possible positives of its targeting algorithm?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment