[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube’s unpopular May app updates

UX changes with YouTube’s May app update have met with a frosty reception from reviewers on the Play Store. They want more swiping and intuitive back-button control.

Official line

The official ‘What’s New’ for YouTube’s 25 May Android app update mention two improvements:

  • A new ‘Activity’ tab to see and control notifications
  • The ability to remove videos from playlists with a swipe gesture.

But, YouTube giveth swipes and YouTube taketh swipes away.

Observed differences and push back

Android Police noted a new form of collapsible video playback that lets users minimise a currently streaming video to a floating bottom bar. They specifically mention ‘the option to close without having to swipe.’

Some people, though, quite liked swiping.

Mad Vlad and Cody

The second most popular review on Google’s own Play Store is a one-star rating from user Cody Camarillo. Amid curses, Cody asks ‘Why do I gotta press the x to close a minimised video? All I had to do was swipe left or right but nooo. You had to screw it up.’

The top trending review goes to Olaeru Vladut who bemoans how ‘the back button doesn't land you on the previous video’ as ‘just moronic!’

Have we come to expect too much from Google-guided UX, or did they actually drop the ball? Is this all this just a storm in a tweaky update?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment