Hold on to your seats. Google's Instant Apps are ready to be released into the wild.
App-etite for Construction
Last year Google announced Instant Apps for Android at its annual I/O developer conference. They're essentially a new kind of app designed to fill in the blanks between web and native apps.
Google says Instant Apps can provide the speed of a website and the functionality of an app. They can be downloaded with a single click, circumventing the need to visit an app store.
Google used the example of using a parking app when visiting another city.
Darwinism
Now the first batch of Instant Apps are ready for beta testing. These include apps for BuzzFeed and Periscope.
While more details were thin on the ground at time of writing, Instant Apps could give brands powerful new customer service tools.
RECOMMENDED FOR YOU
Google Once Again Delays Ad Cookie Cull
Google has announced another postponement in the removal of…
Google has announced another postponement in the removal of…
Meta Bets Big on Meta AI
Meta has recently amplified its role in the generative…
Meta has recently amplified its role in the generative…
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…