All courses
Marketing Innovation Labs for Members
Marketing Intelligence Labs
Get up to speed with Facebook, Messenger and WhatsApp as SMK takes you through the most important updates & feature changes from the last 6 months only
Digital Strategy Training Courses
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM
Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.
Strategy Course – Content Marketing Masterclass
Create an integrated content marketing strategy and enhance engagement from exploration to content creation to conversion. Unlock and exploit untapped social media advertising opportunities across Meta, LinkedIn, YouTube & TikTok.
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
Strategy Course – LinkedIn & B2B Social Media Marketing
Strategy Course – Online Reputation, Crisis & Community Management
Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.
Strategy Course – Social Media Strategy Optimisation
Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Strategy Course – Social Media Video Masterclass
Learn the fundamentals of all successful viral campaigns and create highly shareable content.
Strategy Course – TikTok Marketing Masterclass
Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.
Strategy Course – YouTube Marketing: Organic & Paid Video Mastery
Tech Labs for Members
Free SMK Labs
Free Lab – 2027 AI Marketing Trends – October 2026
SMK’s 2027 AI Marketing Trends session explored the key developments in AI, search, social media, content and advertising during 2026, and the trends, challenges and opportunities shaping marketing in 2027.
Free Lab – 2026 AI & Social Media Trends – August 2026
This 2026 Social Media Trends Lab explored 🧠the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.