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WhatsApp nicks Snapchat’s drawing tools

It turns out Instagram wasn't the only Facebook-owned app looking to Snapchat for inspiration.

Snap happy

WhatsApp has just received an update adding text, emoji and drawing tools for its users to get creative and add some colour to their conversations.

The app has also gained the ability to use a bright screen as a flash for the front camera, as well as zoom features for taking photos and filming videos.

Far and wide

While Snapchat brought the light editing tools to the mainstream, the feature will be new to many as WhatsApp has over a billion users across the world compared to Snapchat's 150 million.

The features are in the latest update to WhatsApp's Android app, while they will be available on iOS soon.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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