Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360.

Knowledge is free – for now

Google Optimize is launching in beta, and is essentially a landing page optimisation tool for brands.

Integrated with Google Analytics, Optimize lets you conduct A/B, multivariate, and redirect tests.

Optimize will then provide detailed metrics around what worked, and what didn’t. Google says the service will also sport powerful new targeting tools.

Overhaul

The update comes as Google makes massive updates to its Analytics suite. The company recently updated its Data Studio and Tag Manager features, with more changes in the pipeline.

To sign up for an invite to Google Optimize click here.