[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Messenger joins the 1 billion club

Facebook has been busy beefing up Messenger this year, with a near constant stream of updates, tweaks, and (generally speaking), improvements.

Turns out its efforts have not been in vain. Messenger has just joined the 1 billion club, bringing Messenger into the hallowed company of Facebook, YouTube, and WhatsApp.

Billion Dollar Baby

Back in 2014 Messenger had a mere 200 million users. However once Facebook virtually forced users to use the service after cutting off support from its flagship app, numbers have exploded.

To celebrate the occasion, Facebook has released a balloon feature that adds animations to messages when using the balloon emoji.

Talk isn’t cheap

And how are 1 billion people using Messenger? Sending lots of photos and GIFs.

17 billion pics are shared every month on Messenger, and 22 million animated GIFs every day.

There are also close to 20,000 bots now roaming Messenger, up from 11,000 in July.

Business ice-breaker

Interestingly, brands are also embracing the platform.

Every month over 1 billion messages are exchanged between users and companies.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU