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YouTube switches on to Gaming

YouTube has entered the somewhat cut-throat, very lucrative world of online gaming with YouTube Gaming.

Game, set, match

YouTube Gaming features over 25,000 pages of game titles, promotional videos and in-game footage.

Gaming enthusiasts can view live-streams of gaming tournaments, and subscribe for updates and videos from game developers and YouTube content creators. 

YouTube Gaming profile pages matche the colour scheme of featured games.

1 Up

Content creators also have access to one touch live-streaming and real-time analytics for videos, while YouTube Gaming can be accessed via website or app.

The online gaming industry is worth US$1 billion annually.

Currently dominated by the likes of Xbox Live and Amazon Twitch, YouTube Gaming could offer brands a new way to up their game.

To find out more visit gaming.youtube.com.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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