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Apple tops Google as world’s most valuable brand

Apple has just pipped Google to once more be crowned the world's most valuable brand.

Appleword

The tenth annual BrandZ Top 100 Most Valuable Global Brands study found Apple is now worth US$247 billion, a rise of 67% year on year. This leap is largely attributed to strong iPhone 6 sales.

Google took out second spot with a 9% value increase to reach US$173.7bn. 

Microsoft moved up one place to third position, thanks to a value of $115.5bn marking a growth of 28%.

Local leaders

Five Australian brands made the top 100 this year. 

Commonwealth Bank took top local honours at number 48 (down from 44), with a value of US $20.6 billion.

Making up the rest of the pack was ANZ (59, down from 51), Westpac at (84, up one from 85) and Woolworths 87.

For the first time Telstra made the cut, coming in at number 82.

Big spenders

Overall, the top 100 brands are worth a collective $3.3 trillion.

That's a tidy 14% increase on 2014 – and 126% growth over the 10 years since the list was first launched.

 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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