[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook partners with Aussie Publishers to Get Legit

Facebook has partnered with Australian publishers to test a new “breaking news” feature that uses a mark of authentication.

Trusted source

The social media behemoth has started trials on a new label system that indicates whether a news source is legitimate.  

Facebook had already started testing on the new system with US publishers for a select group of national and local news agencies using their ‘Breaking news’ tag.

The addition doesn’t impact news algorithms that rank news feed content, but it has produced a 4% uptick in click-through rates, along with a 7% boost in Likes, and 11% in sharing.

Across the pond

In Australia, Facebook is working with ABC News, News.com.au, and Nine News to test their new tag and working with Seven News and the Sydney Morning Herald to test a new ‘storylines’ feature.

‘Story lines’ are meant to allow users to actively follow developing stories and now users can use the alerting mechanism to follow updates in real-time.

Along with ‘Instant Articles,’ ‘Subscription Tests,’ ‘Audience Network,’ and ‘Ad Breaks’ Facebook seems to really be trying to make good on their promise for better news and more transparency.

Do you think Facebook is about to see an upswing in user trust? Have you been following any of their ‘Breaking news’ tags? We want to know in our comments below.

 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU