[SMK] Social Media Knowledge


Instagram adds to Superzoom feature

Instagram is launching six new effects for its Superzoom feature, which first launched back in October of 2017.

Half-dozen ways to zoom

Superzoom is about to get even more dramatic as sad music, black level adjustments, heart-filled fog, a ‘bummer’ caption, flames, and camera flashes now populate Instagram’s zippy feature.

For those unfamiliar, Superzoom allows user to dramatically zoom on a single object in video, coupled with intensifying music. It's responsible for a lot of “dramatic” posts as of late.

3 seconds of fun

Superzoom has a three second limit, which really calls for some expedient use of fun and engaging features.

Samples of the new feature can bee seen on social and digital media consultant Matt Navarra’s tweet here and ranges from surreal to downright cartoony (especially the flames).

These filters are meant to up the fun level and little else, which once again shows that Instagram understands its youthful demographic. The potential this may have for marketers, however, remains to be seen.

What do you think about the latest features for Superzoom? Would you like more serious features? Give us your thoughts in our comments.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices


Leave a Comment