Hot on the heels of Google One’s transition from limited release to mainstream access in the USA, details are emerging about its Australian debut.

Drive to One

As of now, Aussie Google Drive plans are being converted to Google One subscriptions. And, Google has made an undertaking to bring One out to the broader Australian market with ‘the next few weeks’.

The new Google One brand seems intent on making its Aussie subscribers feel a bit more a part of a movement rather than just people who need more cloud storage.

They refer to subscribers as ‘members’ and say there will be ‘a team of Google experts to answer your questions’.

Wait, what’s One again?

Google One is the service that’s replacing the paid subscriptions to Google Drive: it has a heftier helpdesk commitment and allows family sharing; the notification email sent to current Australian Google Drive subscribers says that the new service will let them 'invite up to five family members to share your storage plan'.

There’s also a few distinctly Google perks, like Play credits, booking discounts and some as-yet unspecific YouTube benefits too.

For Google’s official word, sign-up for ongoing updates about One's release, or look over the promo on YouTube that gives all the basics in fifty-one seconds.

Do the extra perks make Google One a better prospect that Google Drive used to be, or does this all look like a simple rebrand?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.