[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google preps new app for Celebrity Q&A

Google is the rich and famous a new way to reach out to fans, thanks to their latest iOS pop-culture app.

A sea of stars

The new celebrity-inspired platform is providing incentive for public figures by allowing them to take control of their own narrative and speak directly to fans. It's called Cameo.

Celebrities using Cameo can share their video answers through the knowledge panel found on Google's search results page.

The access to their own Google search page could be another way for celebs to combat false information.

How it works

A list of most popular queries will be included amongst the questions, along with trending topics.

So far supermodel Karlie Kloss and Golden State Warriors star Kevin Durant have used Cameo to connect.

But not just anyone can join. At the moment, Cameos is invitation only but anyone that downloads the app will generate a permission request, just don’t expect an answer back.

Stay tuned to see if brands get a similar service down the line.

What are your thoughts on the new form of Q&A streamlining? Would you find this sort of search result to be helpful? Let us know in the discussion below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Google Ads Redesign

Google Ads Redesign

Google is making notable changes to how ads appear…

Google is making notable changes to how ads appear…