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Study: Half of all Aussies now on Messenger

While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under.

It turns out we’re really quite keen on Messenger.

Pump up the Volume

It turns out more than 13 million Aussies are now on Messenger – more than half the country.

Significantly, 80% of Australian smartphone users are also hooked into the app.

Get the message?

This means we also get a lot of bots. Some of the most popular Messenger bots include Domain, the AFL, and ABC News.

The figures have not gone unnoticed at Facebook HQ. The high adoption rate means that Australia will be amongst the first international markets to try out Discover, which promotes bots from brands and publishers.

Globally, Messenger has a healthy 1.3 billion users. Is your brand one of them?

Do you use bots for business? Let us know how it went in the comments.

Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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