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DIGITAL MARKETING NEWS

BitTorrent Now streams music and video, powered by ads

BitTorrent has just launched BitTorrent Now, a new service that streams video and music while serving up ads to pay the bills.

Stream machine

BitTorrent Now works in a slightly different way from existing streaming sites. Instead of casting as wide a net as possible, the platform only features work from content creators who sign up to the service.

This will presumably lead to higher quality content, and less kitten videos.

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Users can access most of BitTorrent Now's content for free, as long as they view pre-roll ads. You can also opt to pay to watch videos and listen to albums ad-free.

Artists will receive between 70% – 90% of revenue generated from ads on the platform, depending on whether content is placed behind a paywall or not.

We'll do it live

The platform is the latest in a line of BitTorrent updates, as it seeks to branch out from its peer-to-peer service origins.

Other recent additions include Synch file storage and Live multi-channel video broadcasting.

To find out more visit now.bt.co

Learn with SMK W/C 4th July 2022

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