Facebook quietly tests Pages allocation to Explore Feed

15/12/2017 SMK Editor

Facebook recently enabled a 60% to 80% drop in news outlet referral traffic in six countries, thanks to a test which removed Page posts from News Feed and placed in the relatively new Explore Feed. No news is bad news, users say Facebook VP of News Feed, ....

Three Ways to Prepare for Google Attribution

14/12/2017 SMK Editor

At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Anal ....

Record Video meets with Hangouts

14/12/2017 SMK Editor

Google has made it super easy to natively save a copy of a video conference/chat session to the cloud. Yet only enterprise users need apply. [Rec] G Suite Enterprise users can now ....

SurveyMonkey swings into Messenger

14/12/2017 SMK Editor

Feedback facilitator SurveyMonkey has found a new way to interface with Facebook, running surveys directly within Messenger. Talk to an interested ape The ....

Stat Attack: Facebook's getting really, really rich

13/12/2017 SMK Editor

Much like Trump, there doesn’t seem much that sticks to Facebook. Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line. Monopoly money Facebook’s Q3 ....

Ben & Jerry's breaks ground with Facebook AR Filter

13/12/2017 SMK Editor

Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon ....

Cut restaurant queues with Google

13/12/2017 SMK Editor

Soon, Google will make it easier to find a quick bite, by publishing estimated wait times for service at your favourite restaurants. ....

Snapchat's gift for Marketers: Pixel Tracking

12/12/2017 SMK Editor

While Snapchat’s grim Q3 earnings report will surely last longer than the platform’s 24 hour posts, there’s still life in the not-so-old girl yet. Pixel Perfect Snapchat is giving advertisers access to the much-requested conversion pixe ....

Facebook amps up Polls with GIFs

12/12/2017 SMK Editor

Looking for the meaning of life, or just some general guidance on existence? The ancient Greeks might have had the Oracle at Delphi, but we have Facebook. Pollsters Facebook now has GIF-supported polls on web and mobile, so you can ask anything t ....

Facebook Instant Articles gets Monetisation Tab

12/12/2017 SMK Editor

Who said publishing’s dead? Facebook certainly doesn’t think so – it’s just added ....

Facebook's new Campaign Tools for Marketers

11/12/2017 SMK Editor

Facebook has announced two new tools for marketers to optimise and tweak multiple campaigns. Split the Difference The first feature, Creative Sp ....