AI & DIGITAL MARKETING NEWS
Add text to Instagram Stories with Type
Instagram is jazzing up content by rolling out Type, a feature which allows users to overlay text in different fonts and backgrounds. Not new, but new to Instagram Type is really a means to keep up with the Snapchat and Facebook fashion ....
13/02/2018
Martech Mashup: Dropbox’s Future Proofing
12/02/2018 SMK Editor
Dropbox isn’t shy about self-promotion, but they do tend to drop a few serious stats in to their marketing mix that keeps it interesting. Unboxing the features For a while, Dropbox has been looking to, at least partially, ....
Facebook Watch Party gets Test Run
12/02/2018 SMK Editor
Testing has begun on Watch Party, a feature that lets users watch videos together via Facebook Groups. Facebook Live gets more love When it comes to video on Facebook, live content simply gets more engagement than pre-recorded but ....
Snapchat shares take a tumble
12/02/2018 SMK Editor
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Business Chat launches at Apple
09/02/2018 SMK Editor
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Stat Attack: Consumers want Brands to take a Stand
08/02/2018 SMK Editor
Here’s a report that may raise eyebrows among marketers: it turns out most consumers want brands to make a stand. Pick a side The study from Sprout Social canvassed 1000 adults ....
Snapchat Install Ads get better Links, Analytics
07/02/2018 SMK Editor
Snapchat has boosted the ability of install ads with quicker, deeper links and beefed-up analytics. App-le of your eye Install ads now let users swipe on an ad and be taken to a section of the advertiser’s app. Previously, swiping on an ad ....
WhatsApp for Business goes Live
07/02/2018 SMK Editor
The long-awaited WhatsApp for Business has finally launched, and it’s looking pretty jazzy. What’s Up? The app is aimed at S ....
Study: Branded Content beats Ads on Facebook
07/02/2018 SMK Editor
When is an ad not an ad? When it’s branded content or pushed by an influencer. And according to a new study, on Facebook that can be a very lucrative turn of events. Don’t shoot the Messenger A study from ....
Pinterest: 100 Trends for 2018
06/02/2018 SMK Editor
Just in case you're wondering what's in store this year, Pinterest has your back. The platform full of pretty things has released its definitive list of ....
Report: People don't trust News on Social Media
06/02/2018 SMK Editor
In findings that will surprise few, it turns out many of us no longer trust news sources on social media networks. Stop the Press The Edelman Trust Barometer, now in its 18th year, surveyed over 1000 social media users in the UK. The report found ....
YouTube tightens the reigns on Creators for Cash
06/02/2018 SMK Editor
Google is starting with a clean slate in 2018, beginning with its biggest ever overhaul of YouTube’s advertising rules. Keep it clean The move comes in response to ongoing complaints from advertisers, after ads appeared next to videos showing offen ....