Martech Mashup: Bing for Business?
Bing has launched Bing for Business, integrating data from Microsoft Graph in order for businesses to personalise and break down search results. Bring adds AI to the process ....
06/11/2017
Instagram's big milestone
06/11/2017 SMK Editor
Instagram has breezily passed another major milestone: 800 million monthly users, at an average of 500 million daily active users. ....
Yoox on YouTube: Buy now, or actually never
06/11/2017 SMK Editor
Here’s a new YouTube strategy: frame your product as uber-exclusive, buy 15 second ads, show each ad to targets only once, and limit availability of the products exclusively to those who click during the 15 seconds. Could it work? ....
Bigcommerce now carrying Instagram Shoppable Posts
03/11/2017 SMK Editor
US e-commerce site Bigcommerce will soon offer its business users access to shoppable Instagram posts. Own what’s in the photo Last November, ....
Pinterest tests new Sections feature for Brands
03/11/2017 SMK Editor
Pinterest has announced the imminent launch of Sections, a power user inspired feature allowing users to divide their board into various subgroups beneath a main topic. Beta looks promising Sections has been slowly rolled out only to sel ....
First Snapchat Ads recorded through Spectacles
03/11/2017 SMK Editor
Burger King and Sainsbury’s are the very first to create Snap ads using Spectacles, sunglasses wit ....
Facebook adds Movie Tab to Dashboard
02/11/2017 SMK Editor
A “Movies” section is being rolled out on Facebook's app’s for select users, providing nearby theatre locations and showtimes. Facebook, films, and you The new “Movies” tab will be powered by a hybrid of ....
Twitter integrates TweetDeck’s Teams feature
02/11/2017 SMK Editor
Twitter announced that TweetDeck Teams will now offer shared access, allowing several users to use the feature through one account. Need to share one password, no more ....
Instagram adds new flair to Direct Messenger
02/11/2017 SMK Editor
Instagram has added the ability to include coloured backgrounds and selfies within direct messaging conversations. Put a little style in the convo Instagram’s new direct messaging features are available to Android users with iOS fo ....
Snapchat gets unexpected nod from Apple
01/11/2017 SMK Editor
Snapchat received credit at the recent iPhone X AR release, when Apple announced the two are partnering to create hyper-realistic filters for facial tracking. Apple gets snappy ....
What Marketers can learn from Netflix
01/11/2017 SMK Editor
Streaming giant Netflix has transformed the way we consume television and film. With a fan base of 25 million viewers, marketers can learn a thing or two about its intelligent and creative social strategy. Let’s take a look at some of the strategies employed ....
Mobiles now UK’s fav form of browsing
01/11/2017 SMK Editor
New data shows mobile devices are now the preffered method for UK users to access and browse the internet. The future is phones ....
