[SMK] Social Media Knowledge

Digital Marketing News

Facebook Reactions now more valuable than Likes

Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared? Smiley Face All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted eq ....

27/03/2017

Gmail bumps up its data storage

24/03/2017 SMK Editor

Here's a small but welcome update for Gmail users: Google has doubled the size of attachments you can receive in Gmail. Beam m ....

Facebook tests Dislike Button

24/03/2017 SMK Editor

Facebook is testing that long awaited tool of expression: the Dislike Button. Thumbs down Facebook is trialling a 'thumbs down' icon in Messenger, that can be activated during chats. During a conversation, simply tap the emoji button and ....

Pinterest has finally launched their most popular advertising format in Australia and New Zealand- Promoted Pins. Pins are available for self-serve directly on the Pinterest ad website. ....

Google has released a set of new guidelines that outlines which organisations can be featured on Google My Business. Here's ....

Facebook looks to enter the travel market with the launch of City Guides. Have Facebook, Will Travel At this point, we shouldn’t be surprised. Facebook has demonstrated a consistent desire to make itself integral to virtually all aspects of daily l ....

Last year Google made two surprising physical product launches.   Google Home, the voice driven home assistant, and Google Pixel, the iPhone beating fully integrated Google-from-the-ground-up phone. Smart tech ....

Snapchat Study: Just a fad?

22/03/2017 SMK Editor

While 2016 was the year Snapchat moved from sparkly new thing to serious social contender, some reports are casting doubt on the platform's longevity. Oh Snap The ....

A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The ....

A new Chrome security update gives Mac users better protection when they go online. Poisoned Apple Long gone are the days when Macs were a malware-free zone. Over recent years, Macs have been increasingly targeted with OS X/macOS-specific forms of online ....

New reseach from Seek shows online content is slated to become a $313-billion-dollar ind ....

Google Hat & Bracelet Camera Combo

21/03/2017 SMK Editor

In the latest indication that Google is still committed to letting people direct their own videos with the tilt of their head, they’ve been granted patent for two new wearable tech, camera-based devices. New fashion photograph ....