AI & DIGITAL MARKETING NEWS
Dark Social: A Guide
Dark Social is a term used to describe all the social media sharing that occurs in private, such as email and instant messaging. For example, sending a private recommendation to a friend via iMessage, sharing that recipe using Facebook Messenger, or an email to a ....
19/04/2017
Instagram censors risqué content
18/04/2017 SMK Editor
Instagram has debuted a new app function that blurs questionable posts with a “Sensitive Content” warning. Offensive content gets the fog treatment Users can blur content which could be labeled as “surprising or unwante ....
YouTube gets Wired for Sound
18/04/2017 SMK Editor
YouTube viewers will be made privy to ambient sound sub-titles such as [Music], [Applause], and [Laughter]. Adding context for the hearing impaired Google has announced the addition of the three ambient audio markers, citing their use to ....
Periscope Analytics
18/04/2017 SMK Editor
Periscope – Twitter’s live streaming video app – now gives broadcasters a better understanding of what’s going on with a new analytics dashboard. What it’s got Periscope producers have previously had to rely on third-party p ....
ACCC hammers builder over Online Reviews
17/04/2017 SMK Editor
The ACCC has issued proceedings against Perth builder, Aveling Homes Pty Ltd, alleging misleading and deceptive conduct regarding online reviews. What happened? Aveling Homes created websites for customers to post reviews about their experiences with bot ....
Facebook IQ: How streaming has changed the game
17/04/2017 SMK Editor
Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for A ....
Martech Mashup: Facebook gets Split Testing
17/04/2017 SMK Editor
Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebo ....
SMK Explores: Instagram Shopping Tags
14/04/2017 SMK Editor
The forthcoming Shopping Tags are intended to make it easy for Instagrammers to find and evaluate products of interest on the platform. Get ready for their arrival with this quick SMK primer. How to tag Product tagging is going to work much the same ....
LinkedIn moves into Trending News
14/04/2017 SMK Editor
LinkedIn is following its social brethren into the often murky world of breaking and trending news. Here's what you need to know. Read all about it ....
Cortana Locks in Aussie Androids
14/04/2017 SMK Editor
Microsoft’s virtual assistant app, Cortana, is coming to the lock screen of an Android device near you. 3rd Globally Since the end of the apps official beta testing in 2015, Australians Android users could only access Cortana via workaro ....
Apple Clips for Social Vids
13/04/2017 SMK Editor
Apple Clips is bringing a new brand of social video production to iPhone and iPad. Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks. All the ....
Twitter Pro Video Gets API Boost
13/04/2017 SMK Editor
Twitter firms up its credentials with the corporate crowd, launching Periscope Producer API. Advancing upon the basic Periscope Producer unveiled in the fourth quarter of 2016, this is yet another move to get major media outlets distributing on Twitter. T ....