Aussie Online Ad Spent Skyrockets

13/06/2016 SMK Editor

While pundits might be fretting over the real estate bubble, Australian confidence in online spending continues to grow at a cracking pace. Oi, big spender According to the IAB/PWC Online Advertising Expenditure Report, Australian online ....

MarTech Mashup: Adobe Spark Post

13/06/2016 SMK Editor

Put away Photoshop and that bulky laptop, get outside and stay on the move. With Adobe's refreshed Spark Post iOS app ....

Promotions on Pinterest: What you Need to Know

10/06/2016 SMK Editor

Pinterest has quickly became a popular place for promotions, however its evolving rules have progressively restricted allowable mechanics.  What you can’t do Here’s a summary of Pinterest’s current promotions guide ....

Amazon makes a move into households

09/06/2016 SMK Editor

Two decades since Amazon emerged as a small online book shop with big dreams, the company will soon expand its private-label range to foods and other household goods. Stock up on essentials Years of research and development are reportedly set to culminat ....

Facebook Live Video Map lands on desktop

09/06/2016 SMK Editor

Continuing its love affair with (or desire to dominate) live video streaming, Facebook has brought Live Video Map to desktop. Desk jockeys The map can be accessed on ....

Report: YouTube's Fantastic Facts

08/06/2016 SMK Editor

At its recent Brandcast event, YouTube released a bunch of juicy new stats about the platform. Here's the pick of the bunch. Square eyes ....

Video Carousel Ads now available for all on Instagram

08/06/2016 SMK Editor

Video carousel ads have been around for some time on Instagram, but only for a select few. Now, the gates have been pried open and the ad unit is available for all brands. Bright shiny things Instagram announced the news in a ....

Spotify moves from music to moving pictures

07/06/2016 SMK Editor

Here’s an interesting crossover tale. Swedish music streaming star Spotify is getting into the movie making business. Spotify the difference Spotify's first foray from music to moving pictures will be a 12 show o ....

LinkedIn's latest stats on Millennials

07/06/2016 SMK Editor

Want to know more about how to market to millennials, but don't know where to go beyond Snapchat? A new ....

MarTech MashUp: Evernote update for Google Drive

06/06/2016 SMK Editor

Popular organisation platform Evernote has just got more handy, thanks to a new partnership with Google Drive. Happily ever after Evernote now fea ....

Is Instagram finally getting its own analytics?

06/06/2016 SMK Editor

It's the holy grail of many a marketer: an all-in-one analytics package for Instagram. Yet the promise of metric nirvana might be closer than we think; if you believe everything you read on the internet. Measure this According to ....