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DIGITAL MARKETING NEWS

Google and TripAdvisor team up for sweet tunes

They say two hands are better than one. But how about two platforms?

Google Play Music thinks so, and has teamed up with TripAdvisor to provide playlists for popular tourist destinations.

Music to your ears?

Music and travel lovers can now access a variety of playlists via TripAdvisor’s Android app.

The feature is available in over 60 countries, with top picks including New York, London, Paris, and Montreal.

The playlists are supposed to give a more authentic experience for tourists. For example listening to punk rock in a New York dive bar, or something energetic ahead of the Rio Olympics.

Twist and shout

Google is casting a wide net with this one.

Users who aren’t Google Play music subscribers and download the playlists get two months free access to the service. After that prices start from US$9.99 per month.

While a similar service is offered by Spotify, it’ll be interesting to see whether the pulling power of Google and TripAdvisor can convert music lovers into monthly subscribers.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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