SMK App of the Week: LinkedIn Students
LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students. A new direction LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in ....
26/04/2016
YouTube first to go live in 360 degrees
26/04/2016 SMK Editor
Will 2016 be the year we remember as the year that 360 immersive VR video goes mainstream? With the unveiling of Live 360, YouTube is certainly doing everything they can to make it happen. Stealing a march on Facebook Over the past year, ....
Number Crunch: Tablets 2016
25/04/2016 SMK Editor
Australia Day, 2010: Most people had never heard of a tablet computer. A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong. Uptake By 2012, 24% of Aussies own ....
MarTech Monday: Reelevant for real-time email personalisation
25/04/2016 SMK Editor
Designed for small to medium sized online retailers, Reelevant is a cloud-based service that allows users to send emails capable of adapting their content in real time based on user data. It’s alive! Launched in 2016, the French startup Reelevant g ....
RebelMouse launches new tool for publishers
22/04/2016 SMK Editor
RebelMouse, a startup aimed at boosting your content’s organic reach on social media, has launched Discovery—a new tool that connects publishers with like-minded social media accounts. CRM meets CMS RebelMouse’s Discovery tool is a cust ....
Twitter & SoundCloud bring music to Moments
21/04/2016 SMK Editor
Twitter’s ‘best-of’ curated space, Moments, just got a whole lot more musical. Musical Moments Since 2014, SoundCloud’s audio cards have made it possible for people to share and stream songs with a single click directly from their ....
Botlist: An app store for bots
20/04/2016 SMK Editor
If you’ve been hearing a lot about bots lately, there’s good reason. A surge in popularity has some calling them “the new apps”. And, just like apps, they’ve now got their own store: ....
Facebook live video gets better for marketers
20/04/2016 SMK Editor
Since Facebook began rolling out live video streaming last year, brands have been quick to recognise the feature’s powerful potential. And now, with Facebook’s latest updates, marketers have even more great possibilities to play with—and more met ....
SMK App of the Week: Slidebox for Android
19/04/2016 SMK Editor
Taking photos with our devices is second nature. Unfortunately, that tends to mean that unwanted photos have a habit of piling up pretty quickly. Sorting through them all to decide which to keep and which to bin can be a tedious chore. Slidebox is slick photo-mana ....
Facebook announces more branded content
19/04/2016 SMK Editor
In a big boost for influencers and publishers, Facebook has unveiled a new tool and policy update that make it easier to share a wider range of branded cont ....
Number Crunch: Netflix 2016
18/04/2016 SMK Editor
When Netflix hit the scene more than 15 years ago, it earned its crust as a mail-out DVD rental service. Today, it’s arguably the largest subscription video on demand (VoD) platform on earth. As Netflix gains popularity in Australia, let’s take ....
MarTech Monday: Adobe Marketing Cloud gets next-gen update
18/04/2016 SMK Editor
Since 2012, Adobe has offered up a collection of marketing products called Adobe Marketing Cloud. Packed with analytics, audience and campaign management features, it’s proven a favoured tool for serious advertisers. Adobe’s just released a next genera ....