AI & DIGITAL MARKETING NEWS
Why Twitter dumping 140 characters could be the secret sauce
Over the past year there's been a lot of noise about Twitter dropping the 140 character count. Depending on who you listen to, this is either the jumpstart Twitter needs, or marks the beginning of the Apocalypse. Now it looks like a middle ground has b ....
25/05/2016
Periscope streams get longer shelf life
24/05/2016 SMK Editor
While live video streaming has been hot property for some time now, catching up on all these ephemeral streams has been a challenge. This dilemma might soon be solved for video junkies, thanks to a new update from Periscope. Long Play ....
SMK's app of the week: Patternator
24/05/2016 SMK Editor
In a world full of uniform iPhones, expressing yourself can be a challenge. Now a crafty app called Patternator lets you customise your mobile far beyond novelty covers and ring ....
Facebook Groups about to get more cred
23/05/2016 SMK Editor
Facebook Groups may not be the most high-profile feature on the social network, but that doesn’t mean Facebook isn’t trying to make you love Groups that little bit more. A new ....
Number Crunch: PayPal 2016
23/05/2016 SMK Editor
While Apple Pay and Square might have a certain cultural chic, PayPal remains the undoubted king of the online payments block. The Facebook of transactions, if you will. Now 18 years old, today we’re looking back at the venerable, and very powerful, pay mast ....
MarTech Monday: YouTube clamps down on copyright
23/05/2016 SMK Editor
Will great power comes great responsibility. While this was originally Spiderman’s mantra, the sentiment equally applies to today’s content creators. Which is why YouTube is now clamping down even more stringently on copyright infringement. ....
Google Keyboard rolls out one-handed texting mode
20/05/2016 SMK Editor
One of the essential skills for any modern marketer is the ability to text and send emails with one hand - preferably while tweeting, 'gramming, and pinning with the other. Now a new update from Google makes it easier to juggle the demands of the modern digita ....
Twitter Connect Tab
20/05/2016 SMK Editor
Twitter has just released Connect, a new feature designed to help you follow relevant accounts. New friends Twitter announced the release in a blog ....
Twitter Case Study: How to make Direct Response Tweets more effective
19/05/2016 SMK Editor
It's not what you say, it's how you say it. That's how Twitter is framing the findings around its latest study into effective tweets during ad campaigns. Twitter ....
Social Media Fail: Microsoft
19/05/2016 SMK Editor
Technology is a genuine wonder of the world, but some concepts are best left to The Jetsons and Futurama. Too smart for her own good Earlier this year, Microsoft launched a chatbot using the Twitter account TayTweets (@TayandYou) with the intention of re ....
Video's going nuts on Snapchat
18/05/2016 SMK Editor
Snapchat might be know for its ephemeral messaging feature, but video is becoming kind of a big deal on the app. Visionary? Snapchat video started to get big around May 2015, when daily views were a respectably 4 billion. Now Sna ....
Instagram buys up big on video
18/05/2016 SMK Editor
If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prom ....