YouTube's TV, Creator & AI Offerings Are Attracting Growing Ad Spend

16/02/2025 James Fitzgerald

As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driv ....

Instagram & TikTok Surpass Google for Gen Z Shoppers

12/02/2025 James Fitzgerald

A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report ....

Meta Ads Get Big AI Boost

11/02/2025 James Fitzgerald

Meta has introduced new updates to its AI-powered Advantage+ advertising suite, making it easier for businesses to optimise campaigns with minimal manual effort. The latest changes include a streamlined campaign setup, an expansion into lead ....

[NEW STUDY] Instagram Brand Engagement Down 28%

08/02/2025 James Fitzgerald

Social media engagement is becoming more challenging as competition increases and user behaviours evolve. Brands can no longer rely on outdated tactics and must adapt to new platform trends to maintain visibility and interaction. A recent analysis of 125 million social media ....

Meta Ads Come To Instagram Threads

02/02/2025 James Fitzgerald

Meta has officially started testing ads on Threads, marking a significant step in the platform’s evolution. While Threads hasn’t yet reached the one billion user milestone that Meta initially suggested would be the trigger for monetisation, its rapid growth to 300 millio ....

LinkedIn Upgrades Campaign Measurement

02/02/2025 James Fitzgerald

LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been cri ....

Instagram Goes Big On 3-Min Reels

02/02/2025 James Fitzgerald

Instagram has once again shifted its approach to video content. After advising brands and creators to keep Reels under 90 seconds for better engagement, the platform is now actively promoting and recommending Reels up to three minutes long. This change reflects Instagram’s ....

Instagram Moves To Vertical Grid

23/01/2025 James Fitzgerald

Instagram has introduced a major update to its profile grid, replacing the familiar square thumbnails with vertical, rectangular images. This change reflects the growing dominance of vertical content on the platform, particularly Reels, and signals a shift in how users showc ....

Meta's Community Notes Gamechanger

22/01/2025 James Fitzgerald

Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as po ....

Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands

15/01/2025 James Fitzgerald

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, an ....

3min YouTube Videos Now Marked As Shorts

13/01/2025 James Fitzgerald

YouTube has officially rolled out its long-anticipated update, allowing all users to create Shorts up to three minutes in length. This marks the final stage of the platform’s plan, first announced in October last year, to expand the maximum length of Shorts clips. By exten ....