TikTok Expands Search Ad Campaigns

26/09/2024 James Fitzgerald

TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads a ....

Google Introduces Advanced AI Features for Smarter Ads

24/09/2024 James Fitzgerald

At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creativ ....

YouTube's AI Revolution: Transforming Content Creation For Brands & Creators

23/09/2024 James Fitzgerald

YouTube's "Made on YouTube" event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. The ....

Meta Ads Get Holiday Upgrade

20/09/2024 James Fitzgerald

As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engageme ....

Australian Privacy Reforms Bring Marketing Changes

16/09/2024 James Fitzgerald

Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage ....

Marketers & Platforms Brace For AU Teen Social Media Ban

10/09/2024 James Fitzgerald

The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determine ....

Google Expands AI-Powered Demand Gen Campaigns

08/09/2024 James Fitzgerald

Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offer ....

[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains

06/09/2024 James Fitzgerald

Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like ....

Instagram Chief Outlines Content Optimisation Best Practices

04/09/2024 James Fitzgerald

Looking to fine-tune your Instagram strategy and give your content a little extra push? Instagram chief Adam Mosseri recently shared some valuable tips in his weekly Q&A session on IG Stories that could help you do just that. While these insights might not revolutioni ....

Google Analytics 4 Launches New Benchmarking Tools

01/09/2024 James Fitzgerald

Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that ....

Instagram Trials Grid Overhaul: The Rise of Vertical Posts

27/08/2024 James Fitzgerald

Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing tren ....