[NEW REPORT] AI Literacy Tops In-Demand Skills

20/03/2025 James Fitzgerald

As the job market evolves at an unprecedented pace, professionals across various industries must adapt by acquiring new skills that align with emerging trends. LinkedIn has recently unveiled its “Skills on the Rise” report, highlighting ....

[NEW STUDY] Longer Short-Form Videos Dominating

18/03/2025 James Fitzgerald

Video consumption habits are shifting once again, and this time, it is in a direction many marketers might not have expected. Short-form content remains dominant across social platforms, but there is now a clear trend towards slightly longer ....

Google Expands YouTube BrandConnect As Influencer Focus Grows

16/03/2025 James Fitzgerald

Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically f ....

LinkedIn Video Up 38%

12/03/2025 James Fitzgerald

Video content is becoming increasingly important on LinkedIn. Watch time for video posts has increased by 36% year over year, and video creation is now growing at twice the rate of other post formats. In response, LinkedIn has introduced sev ....

Instagram Chief Explains Video Watch Time Importance

12/03/2025 James Fitzgerald

Instagram's algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer v ....

ChatGPT Growing As Website Traffic Source

03/03/2025 James Fitzgerald

Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students ....

Meta's New App "Edits" Takes On CapCut

03/03/2025 James Fitzgerald

Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ....

Instagram Mulls Separate Reels App

03/03/2025 James Fitzgerald

Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a d ....

Google Upgrades AI-Generated Images For Ads

24/02/2025 James Fitzgerald

Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: ....

Instagram Launches Testimonials For Partnership Ads

24/02/2025 James Fitzgerald

Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influe ....

Meta Begins Rolling Out Community Notes

24/02/2025 James Fitzgerald

Meta’s shift from third-party fact-checking to a Community Notes model represents a major change in how misinformation is handled across Facebook, Instagram, and Threads. While this move is positioned as a step toward greater transparency ....