LinkedIn Boosts Measurement Capabilities and Upgrades Document Ads

08/12/2023 Russell Hughes

To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conv ....

Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships

04/12/2023 Russell Hughes

Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for le ....

Google Personalises Search Rankings With New “Notes” and “Follow” Options

01/12/2023 Russell Hughes

Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and 'notes', which is a way to view other people� ....

Instagram Guides To Be Culled By End of 2023

28/11/2023 Russell Hughes

The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset - which could have implications for marketers’ 2024 strategy (although it probably won't, since usage w ....

Meta and Amazon Ink Ground Breaking Partnership

24/11/2023 Russell Hughes

Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping eff ....

Instagram New Reels and Stories Creative Tools

22/11/2023 Russell Hughes

Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels an ....

Meta Launches Ad Free EU Versions of Facebook & Instagram

20/11/2023 Russell Hughes

Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance ....

Instagram Expands Reminder Ads

17/11/2023 Russell Hughes

Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features ....

YouTube Cracks Down On Blocking Ad Blockers

14/11/2023 Russell Hughes

YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. ....

Google Maps Goes “Photo-First” In Business Listing Boost

13/11/2023 Russell Hughes

Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & Ge ....

LinkedIn Offers AI Boost With “Accelerate”

10/11/2023 Russell Hughes

LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. ....