AI & DIGITAL MARKETING NEWS
Meta Expands Data Use In AI Feeds
For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS ....
22/06/2026
Microsoft Scout Targets Marketing Workflows
22/06/2026 James Fitzgerald
Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work mo ....
Claude Boosts Business Integrations
15/06/2026 James Fitzgerald
Small businesses have rarely been short of tools. The harder problem is getting those tools to work together around the jobs that actually need doing. Claude for Small Business is Anthropic’s attempt to move AI into that gap. The product connects Claude to tools includi ....
Google Adds AI Search Reporting
15/06/2026 James Fitzgerald
Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in D ....
Meta Expands AI Messaging Agents
15/06/2026 James Fitzgerald
Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, ....
M365 Copilot Gets A Faster Redesign
09/06/2026 James Fitzgerald
Microsoft has redesigned Microsoft 365 Copilot, cutting app load times by more than 50% and making its AI assistant cleaner, faster and more consistent across Word, Excel, PowerPoint, Outlook and other Microsoft 365 apps. ....
Meta Study: “Discovery Is Moving Beyond Googleâ€
25/05/2026 James Fitzgerald
Meta believes the future of online discovery looks less like traditional search and far more like algorithmic feeds, creators and AI-powered recommendations. In a new report and accompanying blog serie ....
Marketing Leads The Global AI Adoption Curve
18/05/2026 James Fitzgerald
Artificial intelligence adoption is accelerating across businesses worldwide, with marketing emerging as one of the earliest and most active areas of deployment. New findings from the US Census Bureauâ ....
Instagram Looks Beyond Short Form Video
18/05/2026 James Fitzgerald
Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said ....