[SMK] Social Media Knowledge

Digital Marketing News

Blogger App for iPhone

Blogging on-the-go just became easier for iPhone and iPod touch users, with Google unveiling the first official Blogger app. While Blogger, the popular blog-publishing service owned by Google, has long had a dedicated app for Android handsets; this new app gives Apple users ....

14/09/2011

Figures just released by data firm SMI reveal that despite the Australian advertising market recording a 3.9% decline for August, media owners expect a strong December quarter. ....

This Australian start-up is proving there’s plenty of mileage in moving online ....

Melbourne Spring Fashion Week encourages brands to get digital ....

Clemenger Proximity together with Melbourne game developers Millipede have created Yellovator, a game which, according to Clemenger Proximity, “can be played in more places, by more people - using your smart phone as a game controller. Yellovator shows how solving problems ....

Study shows SMEs struggle with SEO

06/09/2011 SMK Editor

A new study has revealed that only half of Australian SME’s (Small and Medium Enterprises) use a website to promote their business, while those that do use little to no SEO (Search Engine Optimisation), meaning potential lost opportunities for increased web traffic. ....

Set up a listening post before diving into social media, says Radian6 ....

There’s no place like in-store for this ex-corporate marketing manager turned fashion designer ....

Last week Australia became the world’s first smartphone nation, when statistics released by market research firm Kantar revealed that over 49% of Australians own a smartphone, the highest percentage of any nation. ....

After months of testing and speculation of an imminent Australian release, Facebook has announced that it will no longer be launching Facebook Deals, its nascent daily deals project. The social networking giant, who has been trialling Deals as a competitor to sites such as G ....

“I’d say 90% of the time we find that the assumptions we make are not correct. We’re happy with that because, it means we change it, we flip it so that it is right.,” says Bronwen Clune, Customer Development Manager at Pollenizer. ....

McDonald’s Australia hits 100,000+

25/08/2011 SMK Editor

McDonald’s approach to social media is slow and steady ....