Google’s new ad penalties: 3 Strikes you’re out!

25/07/2021 Russell Hughes

Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain ....

TikTok's new "Spark Ads" unlock influencer power

22/07/2021 Russell Hughes

TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea ....

Instagram Stories Drafts are Now Available

20/07/2021 Russell Hughes

Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts with ....

YouTube Launches TikTok Challenger "Shorts" Globally

15/07/2021 Russell Hughes

After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty ....

[New Report] Post-Covid Consumer Content Trends

11/07/2021 Russell Hughes

Parenting, travel, work and wellness in the spotlight  As the world slowly emerges from the COVID hellscape we've been occupying for nearly two years, consumer trends and behaviours are changing.  Pinterest's latest res ....

Instagram Reels Ads Launching Globally

06/07/2021 Russell Hughes

Reels Ads roll on following successful trial period  After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ....

Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More

04/07/2021 Russell Hughes

Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new ....

Facebook Podcasts & Live Audio Rooms now rolling

29/06/2021 Russell Hughes

Social audio set to soar as Facebook launches new tools Following on from one of the most predictable moves of 2021, Facebook’s social audio play is now live. Facebook is now officially rolling out its Clubhouse annihilator Audio R ....

Instagram Turns Influencers Into Cash Cows

24/06/2021 Russell Hughes

Instagram announces new shopping & affiliate marketing features  As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, ....

Google My Business gets a revamp

22/06/2021 Russell Hughes

GMB streamlines management & introduces Google has offered another boost to local businesses via another update to Google My Business (GMB). Businesses can now add details, such as contact information and opening hours, and create Po ....

Facebook announces new moderation tools

20/06/2021 Russell Hughes

Long overdue Facebook cleanup continues  Facebook has announced new admin tools and experiences to help Page and Group admins manage their communities and moderate conversations. These updates are a direct result of user feedback an ....