[New Study] Facebook Interest Targeting Wrong 33% Of The Time
Meta's (i.e.Facebook) ad targeting is famously accurate, right? Remember the whole Cambridge Analytica thing? It's been known ....
27/04/2022
LinkedIn's New Thought Leader Content Marketing Tools
22/04/2022 Russell Hughes
Every platform is locked in an arms race to show creators that it's the best place for them, and if you thought that business-orientated LinkedIn was different, you thought wrong. Despite marketing itself as separate from the rest of the bunch, LinkedIn still wants to be ....
New YouTube Podcast Offering Leaked
20/04/2022 Russell Hughes
YouTube is not a platform that fails to sniff which way the wind is blowing, and although it's taken some time, the giant now looks ready to move into the world of podcasts. A presentation leaked to PodNews ....
Facebook Cracks Down On Fake Reviews & Engagement
14/04/2022 Russell Hughes
Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with on ....
TikTok Search Ads Now In Beta
11/04/2022 Russell Hughes
An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. ....
Facebook Clamps Down on Video “Watchbait”
04/04/2022 Russell Hughes
Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it's important to know how and why this approach could impact your video marketing. Watchbait is the visu ....
Instagram Expands Product Tagging Tools For Brands
31/03/2022 Russell Hughes
Instagram is forever looking at how it can expand and improve its eCommerce offering. Its latest offering will allow all users to tag products in Insta posts, with the option now rolling out first for US users initially. Prior to this update, only creators could tag busin ....
LinkedIn Upgrades Content Marketing Tools
31/03/2022 Russell Hughes
As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the web ....
Facebook Revamps Ad Automation Tools
28/03/2022 Russell Hughes
As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, ....
Instagram Launches Enhanced Tags for Creators
25/03/2022 Russell Hughes
Have you ever done an incredible bit of work and the credit goes to someone else? It’s incredibly frustrating, isn’t it. Imagine if your income revolves around getting credit for unique and entertaining content ideas… ....
Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event
23/03/2022 Russell Hughes
Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, ....
Google Announces July 2023 Deadline for Google Analytics 4 Migration
21/03/2022 Russell Hughes
Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most - the shift to GA4 is undoubtedly one of the key tasks ....