[NEW STUDY] Meta Ads Benchmarks 2024
25/08/2024 James Fitzgerald
As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing ....
[NEW STUDY] How Kids and Teens Are Shaping Social Media
23/08/2024 James Fitzgerald
In an increasingly digital world, children are coming online at younger ages, engaging with apps and devices that offer a myriad of opportunities for learning, connection, and entertainment. However, recent data highlights some concerning trends regarding the apps children a ....
Google’s AI Overviews Get a Global Expansion and Enhanced Link Options
20/08/2024 James Fitzgerald
Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and li ....
Meta Expands Ad Attribution with GA4 Integration
18/08/2024 James Fitzgerald
Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 ....
Google Unveils Updates to Google Trends for Businesses
16/08/2024 James Fitzgerald
Google has recently updated its "Trending Now" tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in th ....
TikTok & Amazon Partner On In-App Shopping
14/08/2024 James Fitzgerald
Amazon is expanding its presence in social shopping by enabling users to make purchases directly within Pinterest and TikTok, building on its existing partnerships with Meta and Snapchat. Amazon's latest partnerships with TikTok and P ....
Instagram “Views” Now Primary KPI For Content
12/08/2024 James Fitzgerald
Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with signific ....
Google Introduces New AI-Powered Creative Tools
06/08/2024 James Fitzgerald
Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creati ....
[New Study] How To Maximise Brand/ Creator Partnerships
30/07/2024 James Fitzgerald
CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, ....
ChatGPT Unveils New Search Feature to Compete with Google
30/07/2024 James Fitzgerald
OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of Se ....
Google's U-Turn On Ad Tracking Cookies
28/07/2024 James Fitzgerald
After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 202 ....