Instagram “Views” Now Primary KPI For Content

12/08/2024 James Fitzgerald

Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with signific ....

Google Introduces New AI-Powered Creative Tools

06/08/2024 James Fitzgerald

Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creati ....

[New Study] How To Maximise Brand/ Creator Partnerships

30/07/2024 James Fitzgerald

CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, ....

ChatGPT Unveils New Search Feature to Compete with Google

30/07/2024 James Fitzgerald

OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of Se ....

Google's U-Turn On Ad Tracking Cookies

28/07/2024 James Fitzgerald

After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 202 ....

LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally

22/07/2024 James Fitzgerald

LinkedIn is expanding access to its AI-powered ad campaign tool, "Accelerate," designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans ....

Instagram Chief Confirms Sends Drive Algorithm Rankings

22/07/2024 James Fitzgerald

Adam Mosseri, the head of Instagram, has recently highlighted the importance of "sends per reach" in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised i ....

ChatGPT Is Prepping A Next-Generation Search Engine

22/07/2024 James Fitzgerald

The tech world is abuzz with the rumoured development of a new search engine by OpenAI. This potential game-changer, confirmed by The Atlantic’s CEO Nicholas Thompson, could significantly disrupt the current search paradigm dominated by Google. The implications of such ....

Google Analytics 4 Introduces New AI-Powered Insights

19/07/2024 James Fitzgerald

Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurem ....

[NEW STUDY] Over Half of Google Searches Drive No Clicks

17/07/2024 James Fitzgerald

If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of ....

YouTube Shorts adds TikTok & Instagram-Style Design Tools

15/07/2024 James Fitzgerald

In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTub ....