LinkedIn Reverts Algorithm After Recency Backlash
LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update tr ....
21/07/2025
Facebook Cracks Down on Unoriginal Content
21/07/2025 James Fitzgerald
Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authe ....
[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers
18/07/2025 James Fitzgerald
Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders qui ....
Google AI Mode Reshapes Search Behaviour
13/07/2025 James Fitzgerald
Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. T ....
Meta Expands Messaging With New Marketing DMs
13/07/2025 James Fitzgerald
Meta is sharpening its focus on messaging-driven commerce with the launch of enhanced marketing messages on Messenger. This revamped feature is designed to help brands re-engage customers more effectively through direct, personalised message ....
Meta Expands Messaging Ads and AI Tools on WhatsApp
13/07/2025 James Fitzgerald
Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof bra ....
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement
07/07/2025 James Fitzgerald
For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in u ....
LinkedIn Data Shows Creators Now Drive B2B Trust
29/06/2025 James Fitzgerald
New research from LinkedIn reveals a significant shift in B2B buyer behaviour. Creator content now outperforms branded content when it comes to trust and influence across the buying journey. For senio ....
Facebook Rebrands All Videos as Reels in Major Shift
22/06/2025 James Fitzgerald
Meta is doubling down on short-form video by reclassifying all Facebook videos as Reels, fundamentally changing how content is uploaded, shared and discovered on the platform. The move, which is being rolled out globally over the coming mont ....
WhatsApp Ads Finally Launch
18/06/2025 James Fitzgerald
Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform ....
Meta Brings AI Video Editing to Instagram and Meta AI
17/06/2025 SMK (Social Media Knowledge)
Meta has launched a new AI-powered video editing feature that lets users reimagine short video clips using a library of preset visual prompts. Now available through Instagram’s Edits app, the Meta AI app and Meta.AI, the tool, called Restyle, can alter a subjectâ ....
Meta Expands Opportunity Score Globally
10/06/2025 James Fitzgerald
Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now ....