Instagram Chief Confirms Sends Drive Algorithm Rankings

22/07/2024 James Fitzgerald

Adam Mosseri, the head of Instagram, has recently highlighted the importance of "sends per reach" in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised i ....

ChatGPT Is Prepping A Next-Generation Search Engine

22/07/2024 James Fitzgerald

The tech world is abuzz with the rumoured development of a new search engine by OpenAI. This potential game-changer, confirmed by The Atlantic’s CEO Nicholas Thompson, could significantly disrupt the current search paradigm dominated by Google. The implications of such ....

Google Analytics 4 Introduces New AI-Powered Insights

19/07/2024 James Fitzgerald

Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurem ....

[NEW STUDY] Over Half of Google Searches Drive No Clicks

17/07/2024 James Fitzgerald

If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of ....

YouTube Shorts adds TikTok & Instagram-Style Design Tools

15/07/2024 James Fitzgerald

In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTub ....

LinkedIn Launches Sponsored Newsletters

10/07/2024 James Fitzgerald

LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a ....

Facebook Pages With 10k Followers Get Broadcast Channel Access

05/07/2024 James Fitzgerald

Meta has announced an exciting expansion of its Broadcast Channels feature, which is now available to all Facebook Pages with more than 10,000 followers. Initially launched for Instagram and then for Facebook and Messenger last October, this feature allows for one-to-many ....

Google Ads Unveils New Keyword Targeting Updates

01/07/2024 James Fitzgerald

Google Ads has announced several updates aimed at enhancing how search queries are matched and providing advertisers with greater control over brand-related traffic. Oliver Kiderle, Senior Product Manager, Google Ads “Breakthroug ....

Apple’s 30% Fee for Meta Ads Expands

28/06/2024 James Fitzgerald

Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in th ....

Business Avatars Launch On TikTok

24/06/2024 James Fitzgerald

Building on its latest AI “Symphony” advances, announced in May at TikTok World 2024, TikTok is now offering businesses the ability to create digital avatars who will act as their virtual brand ambassadors, fronting up their video content and engaging with customers 24/7 ....

Meta Unveils Marketing AI Chatbots

21/06/2024 James Fitzgerald

At the Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduct ....